ARCHETYPE VILLAGE
Design Studio, Georgia Tech, Spring 2022, Instructor: John Peponis
Archetype Village is an interdisciplinary project to elevate the customer experience at Archetype brewery in Asheville, NC. The work was completed through a collaboration between industrial design and architecture departments. Walden worked with two ID majors to design a building with moments of connection to a digital interphase. Archetype Brewery itself stayed involved throughout the design process, and both the brew master and marketing director were present on all reviews. The studio was organized by the ad-tech company GoBeep, who were interested in sparking unique student design solutions to integrating physical and digital spaces, as they work through similar problems with their clients. For a more in-depth look into the project, including many of the animated digital elements, check out the video link.